The goal for this project was twofold: to successfully advertise and build anticipation for each production while also establishing a cohesive, professional visual identity for the 2025–2026 season. The design needed to unify a diverse range of productions while giving each show its own distinctive personality. Theatre TCU sought a design system that was flexible enough to reflect plays with vastly different subjects, settings, and time periods, yet consistent enough to present a strong, season-long brand. I worked with a TCU deisgn professor and another TCU graphic design major to achieve this.

The posters promoted Theatre TCU’s season by mixing vintage ephemera with modern design sensibilities, striking a balance between academic credibility and playful accessibility. This cohesive yet adaptable style builds recognition across productions while keeping each show distinct. The collaborative process provided valuable professional experience and ensured the promotional materials authentically reflected the creative energy of the theatre program.